I’m in the middle of transitioning my food business into a more health focused direction. I can’t help but recognize that “Wellness” is one of the most poorly represented and misunderstood MASSIVE opportunities. When I say MASSIVE I mean a projected 1.5 Trillion dollar market over the coming years.
Why does its voice speak to seemingly less than 10% of people?
Why does ever piece of copy have to sound like a sorcerer who is tripping balls at Joshua Tree. Whether it’s Collagen, Adaptogen (functional mushrooms), Ashwaganda or Green Powders most of this stuff is good for you and is backed by testing, it just seems to be packaged in such a limiting narrow minded way.
I have been trying many of these supplements and health products over the years and they work well. I just equate the online purchasing funnels to be like having to walk in and interrupt a hot yoga class in Venice to buy some pre-workout.
I see a massive opportunity to promote the benefits of many “wellness” products with facts, and just normal speak, like how two people sitting on the couch would talk about why they drink coffee. Am I in left field on this?
Does “Wellness’ just need a new translator?
Disclaimer: I grew up in Vancouver, BC (home of Lululemon), I have lived in Los Angeles, I’m not talking about woke culture or left or right, I’m simply wondering that if the mission is to help more people lead healthy lives is this industry just currently alienating the majority?
-Reggie Milligan, Founder, Mantry.com
